Question

SWOT analysis for a healthy local candy shop with external and internal strengths, external and internal weaknesses, external and internal opportunities and external and internal threats.
Strengths; from within (internal) and from without (external).
weaknesses, opportunities and threats can stem from within or can be precipitated by externalities.
direct answer please

Answer 1

SWOT analysis of Russell stover Candies has been conducted below.

Strengths

Internal strengths are as follows:

· The company produces highly innovative products

· Marketing & advertising activities are innovative

· It has a strong management team

External strengths are as follows:

· The company is loyal to its target customers

· It has occupied the largest number of market share in the candy market which is around 35.85%

· The company has a substantial brand equity

Weaknesses

Internal weaknesses are as follows:

· It has failed to upgrade its technical equipment

· The weak relationship between management and employees

External weaknesses are as follows:

· The same-store sales are declining

· The new sugar elated legislations have dropped the business

Opportunities

Internal opportunities are as follows:

· The growing interest in diverse candies

· Capacity building training among employees to improve productivity

External opportunities are as follows:

· Individuals and families are tending to look for convenient food options

· Rapid growth has been witnessed in the fast-casual statement

Threats

Internal threats are as follows:

· Poor relation between employer and employees can affect the business of Russel Stove Candies

· The company may suffer from inappropriate digital marketing strategies

External threats are as follows:

· Increased competitiveness in the candy market

· Economic slowdown after Covid19

· A price war with competitors

· Overcapacity in the market

· Switching behavior of customers