Question

*You will receive a list of strategic priorities for a community healthcare system, and your task will be to identify 3-5 measurable tactics designed to help achieve the strategic goals. You will also need to include metrics to support the ongoing monitoring and evaluation of these the recommended tactics.

For a community healthcare system, how could I use marketing-focused tactics to achieve these 6 objectives:

Objective 1: Redefine care model for ease of access and improved quality

Objective 2: Create an environment that fosters employee engagement and patient experience

Objective 3: Implement culture of quality & continuous improvement

Objective 4: Support community health and education needs

Objective 5: Operational excellence through financial security

Objective 6: Expand reach through new services and programs

Answer 1

Answer:

Objective 1: Redefine care model for ease of access and improved quality

1. Closely analyse the physical and psychological situation of the patient and identify the problem that he is suffering from.

2. Design a care model that would be specific for a particular patient rather than applying the general model.

3. Provide certain amount of autonomy to the patient so that the trivial task can be handled by him rather than waiting for his turn to come to be attended by the service provider.

Objective 2: Create an environment that fosters employee engagement and patient experience

1. Design the working hours of all of the employees in such a way that they can take rest and enjoy their personal time along with the professional dedication. This will reduce fatigue of the health care professionals.

2. Offer motivational monetary and non monetary benefits to the employees for providing quality services to the patients.

Objective 3: Implement culture of quality & continuous improvement

1. Use lean technology for reducing any kind of waste in the process of providing health care and for continuous improvement of the processes.

2. Use six sigma strategies in order to eliminate the defects from the services being provided to the patients by the health care professionals.

Objective 4: Support community health and education needs

1. Conduct corporate social responsibility activities so as to address the needs of the community in which the health care system is working.

2. Designate a department for CSR activities and assign the role of educator to the professionals of this department. Ask them to provide education related to health issues and the associated services that they can avail at the lower cost.

Objective 5: Operational excellence through financial security

1. Use the available resources of the health care facility up to their optimum level so as to reduce the cost required to provide the health care services to the patients.

2. Achieve economies of scale so as to ensure that the health care system generates sufficient revenues from its services.

Objective 6: Expand reach through new services and programs

1. Identify the growing needs of the patients in the market for health care.

2. Introduce the services that would satisfy the needs of the market that is not being addressed by the competitors.

3. Bring in the new technology within the facility so as to offer new services and programs to the patients.