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What is a marketing dashboard and how is it useful to hospitality marketers?

What is a marketing dashboard and how is it useful to hospitality marketers?
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MARKETING DASHBOARD IS A DASHBOARD WHICH SHOWS THE KEY PERFORMANCE INDICATORS, METRICS, VARIABLES USING DATA VISUALIZATIONS THAT HELPS A BUSINESS TO EVALUATE THE POINTS THAT AFFECTS THEIR PERFORMANCE THE MOST SO THAT THEY CAN HANDL THEM WITH CARE.

IT IS A USEFUL TOOL TO HOSPITALITY MARKETERS. THE DASHBOARD COLLECTS THE DATA GFROM ALL THE SOURCES OF THE HOTEL SO THAT THE MARKETERS CAN VISUALIZE THE KPIs. MARKETING METRICS INCLUDE REVENUE TRACKING, ATTRIBUTION MODEL, CAMPAIGNS ETC. THEY CAN RECEIVE AN ACCURATE AND CLEAN RESULTS OF THE MARKETING EFFORTS. THIS WILL INCLUDE THE NO. OF VISITORS, THE TRAFFIC ON YOUR WEBSITES, AND HOW CLOSE THE GOALS ARE.

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