Question

why is it would be important to understand what dimensions exist in the culture in which you are serving as to offer greater customer satisfaction?

Answer 1

It is important to understand the various dimensions that are existing in the culture and also especially which dimension and culture are you serving in because of the customer's related factors and sensitivity towards their social norms and culture. This world contains hundreds of countries each distinct country has its own distinct culture. Every other culture support an entire set of different values, norms and customs associated with itself. A simple example could be seen like in India, people consider violent and totally inappropriate and unethical act eating a cow or beef. This is because of their culture that cows give us milk and they treat cows like gods and worship them. For them having or eating beef is a taboo. On the other hand, In Americe, beef is the most common meat. People enjoy eating beef because of the same culture. Thus, it becomes important for the companies to understand various dimensions and also which culture are they serving in, in order to maintain and sustain the customer satisfaction level.