Question

Create promotion activity for your product/service using below the line (BTL) strategy.

Answer 1

Below the Line ( BTL) is a marketing strategy in which specific group of customers or a smaller segment of market will be targeted with non traditional methods of advertising, promotion and other marketing initiatives.

Now , we shall see its example in our daily life and business context.

For example, Facebook adverts may be used for running a campaign only for college graduates in a particular city say Louisiana region .

Similarly, a digital technology may be used to get more interested customers for specific tour packages.

My Digital product ( e-content for sustainability subjects in USA ) may be promoted by using Facebook advertising as well as an You tube video having demo introduction of this subject and there is a brief information about this e - content will be given.

My BTL promo will be run as ,

Easy Notes on Sustainability for undergraduate courses ( Refer a college friend and earn more ).  

This will be title on web banner.