4. Abercrombie and Fitch, with its very loud background music and very strong ambient scent is...

4. Abercrombie and Fitch, with its very loud background music and very strong ambient scent is an example of sensory marketing.



5. “While other social platforms compel users to post carefully curated content, TikTok invites users to release their inhibitions, have fun, and get silly,” said Ashley Fauset, VP of Marketing for Stardust. “Today’s consumers are increasingly savvy when it comes to advertising. Brands should pay close attention to the differentiation between TikTok and other platforms, and craft their channel strategy accordingly.”

This is an example of distribution tactics.



6. "Viral trends start in the hashtags on TikTok. Hashtag challenges encourage users to attempt and share their own unique takes on challenges posed by different creators or brands – like Guess’s #InMyDenim challenge or Jimmy Fallon’s #tumbleweedchallenge. Challenge have proven to be an engaging way for users to easily create appealing content, while brands can use it as an opportunity to build awareness with consumers."

This excerpt highlights omni-channel marketing.



Homework Answers

Answer #1


Sensory marketing is a phenomenon by which marketers utilizes five senses of the customers to create opinion for their brand. A&F uses this technique in the form of loud music and strong ambient scent.

5. True

Distribution tactics utilize social platform for creating contents and under this brands pay close attention to evaluate and identify the social platforms which allows content that has been created carefully.

6. True

Omni channel marketing involves word of mouth, e commerce& online store, social networks alongwith brick and mortar store.Viral trends over tiktok like hashtag challenges build brand awareness in consumers.

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