Question

globalization is an emerging force in business today read case study about globalization and the coca cola company located in the reading assignment, in section 3.4 the text discusses the top 5 challenges trends and top 5 solution trends select one challenge and one solution trend which you believe is the most applicable cokes situation today describe how these trend apply to coke in section 3.3 read about the five building blocks of a learning organization, when one of the five building blocks should coke focus on to capitalize on the trends you selected. why? your answer should be 500 worlds

Answer 1

It’s essential to analyse and understand the current situation to formulate and determine target markets when company plans to grow and wants to make major progress. It is always a high level requirement & planning when developing marketing strategies in connected. It helps to accomplish definite goals or objective within a certain period of time with restricted resources.

In my opinion “Greater Personalization and Customization” is one of the most vital & essential challenges that Coca Cola has come across in the present time. With over 130, 660 employees, 500 diverse beverages; it is the world’s biggest and leading beverages company. It is becoming an instinct purchase with growing awareness of health hazards of many different soft drinks. It is a consistent product invention to the mankind. People buy something or anything which catches their eyes. New creative flavours drives customer attention to buy and taste the product in which Coca-Cola should start investing more on new creativity, making sure they are approve from ministry of health for more health aware. Coca-Cola will assuredly improve the experience level and bring the company back to profitable earnings.

Coca-Cola is one of the top brand know to the world today. Their marketing strategy is one of the most complete and diverse strategies today. Coca-Cola has always highlighted on getting directly connected to their consumers. They understand that it has to find a way to speak to consumers at a more personal, contained level. Cola-Cola has beverages for every buyer, and having a brand which is probably the most distinguishable in the world, it is used to constantly remind everyone to buy one of its many products. Becoming more connected is applicable solution trend for Coke.

Bearing in mind that social media has become the ultimate instrument for marketing; of course, Coca-Cola has taken the advantage and created its social profiles on reputable media like Facebook, Google+, Pinterest and etc. The way, that Coca-Cola uses Pinterest is quite entertaining. Rather, than focusing on marketing messages, Coca-Cola simply gathers images that are somehow related to the Coke, itself.

Coca-Cola is defining learning organization. Without a doubt, Coca-Cola marketing strategy has played a vital role in growing the corporation’s brand acknowledgment, authority, revenue and becoming one of the most reputable companies today. It wouldn’t happen if company did not stressed critical importance on systematic problem solving. Coca-Cola focuses on improving the community relationships and increasing their happiness, which positively reflects on their public image, resulting in customer and revenue rise. They use broad advertising of each product, varying from Coke to PowerAde, making them available at competitive prices and placing them where everyone can get access. A quarter of all carbonated beverages consumed globally are made by Coke; Pepsi is far behind at 11 percent (Suddath, 2014).


References

1. Suddath, C. (2014). Coke confronts its big fat problem. Bloomberg Briefs. Retrieved from https://www.bloomberg.com/news/articles/2014-07-31/coca-cola-sales-decline-health-concerns-spur-relaunch

2. White, W. (2015). Coca-Cola marketing strategy: Recipe for Success. Inevitable Steps. Retrieved from http://inevitablesteps.com/marketing/coca-cola-marketing-strategy/