Question

Find a television commercial that you thought was creative and entertaining. Then find one that you...

Find a television commercial that you thought was creative and entertaining. Then find one that you think is much less creative and entertaining. Analyze how the two commercials work to catch and hold your attention. How do the visuals work? What might be done to make the second commercial more attention getting? You can also use online sources to find commercials at www.adcritic.com etc.

Homework Answers

Answer #1

Commercial by GSK stating Horlicks as immunity booster drink for Covid19 response was most watched amongst advertisements for its efficacy and effectiveness at right time catering to market demand.

Commercial by Maggi from Nestle showing how people love Maggi was extremely less crerative and lacked any entertainment as the message was plain vanilla and repackaged without any new elements.

The first commercial catches attention due to low clutter and high simplicity and majorly its effectiveness. The second commercial looks vague and monotonous and hence doesnt catch the eye.

The second ad could be. More creative of celebrity endorsement was used along with jingles and catchy tagline.

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