Question

What new technology in 2020 impacted on recent advertising agencies' work and marketing area?

Answer 1

Artificial intelligence and Machine learning has deeply impacted advertising agencies who now are more resilient as they rely on large amounts of data to generate insights using sophisticated algorithms by Artificial intelligence and Machine learning and thus can generste drill down approach

Location marketing, guerilla marketing, mobile marketing are other important technology backed marketing ideas.

Another technology like programmatic buying has helped advertisers to negotiate ad rates based in supply and demand factors and lowered cost of advertising for clients.