Question

Which of the following strategies is not the right marketing strategy for crisis periods such as...

Which of the following strategies is not the right marketing strategy for crisis periods such as the Covid-19 outbreak?

A. To make vertical collaborations.

B- Entering new markets.

C- To make horizontal collaborations.
D. Making high-budget advertising campaigns

E. Developing new product

Business   Operations-Management   
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Answer #1

Answer: B, Entering a new market

Reason: Entering into a new market at the COVID-19 pandemic is a risky step to take as a businessman. We all are aware that the COVID-19 epidemic has shut down almost every business. During this time, entering into a new market will not succeed to the businessmen unless and until the market is of masks and sanitizers as these two products were the most sellers during the COVID-19 pandemic. So, entering into any other business during this time is not the right decision.

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