aretail store wants to identify the ideal store layout for increasing store sales. Because it primarily uses two store designs, the chain will match pairs of stores that have different designs but similar shopper demographics and location. Sales between each pair will then be compared to determine if store design is related to sales. Which type of study is this an example of?
formal study |
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experimental study |
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exploratory study |
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longitudinal study |
Answer : This type of study is an example of LONGITUDINAL STUDY.
[Explanation : Longitudinal Study : A longitudinal study refers to the research design which involves recurrent or repeated observations of the same variables over a shorter or longer periods of time. In this said question, since it is clearly mentioned that in case of aretail store , the chain will match pairs of stores that have different designs but similar shopper demographics and location. That means they are talking about longitudinal study because as per the definition, in longitudinal study, we talk about repeated observations of the same variables and here in this question, the similar shopper demographics and location is the same variable .
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