Question

6. a) Explain as an investor how you would apply the Four Factor Value Matrix by Matt Kuppers.

b) You are a startup consultant and your client is a cryptocurrency-based payment card provider. To date, the startup offers customers a payment card which enables them to buy, hold and send cryptocurrencies. The payment card is connected to a cryptocurrency wallet. They are looking to grow the customer base. What modification of the business model would allow them to grow revenue?

NO CASE STUDY PROVIDED THIS IS THE COMPLETE QUESTION

Answer 1

6 a)

The 4 Factor Value Matrix will be used to judge startups in following ways:

i) Need: Does the business idea solve a need of consumers which is not being met or serviced currently?

ii) Frequency: How frequently does the customer have this need. in other words what is the market size ?

iii) Barriers: Is there any barrier to entry for this business or is it easily replicable?

iv) Scalability: How scalable is the business to bigger size and to different geographies ?

Ans 6 b)

The business needs to allows customers to be able to do financial transactions like shopping, payments and funds transfer from their crypto based payment card. This will make the card very useful to customers and increase its popularity.