Question

Which type of wholesaling middleman, if any, is most likely to be used by each of...

  1. Which type of wholesaling middleman, if any, is most likely to be used by each of the following firms? Explain your choice in each instance.
    1. A small manufacturer of a liquid glass cleaner to be sold through supermarkets.
    2. A salmon cannery in Maine which operates only three months each year. This canner needs to find buyers in retail stores and other places.
    3. A small tool manufacturing firm that has its own sales force selling to the business market. They have now added another product, but it is a consumer product that they can now sell in retail stores, and for which they have no experience.
    4. A very small manufacturer of fancy textiles has limited knowledge about marketing and distribution.
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Answer #1

Solution:-

1. A small manufacturer of a liquid glass cleaner to be sold through supermarkets- It is a type of Direct Selling Products in market because there is no fund to appoint an agent to explore that product.

2. A salmon cannery in Maine which operates only three months each year. This canner needs to find buyers in retail stores and other places- In this situation the Firm can appoint intermediaries for selling of Product. This firm Provide seasonal Products.

3. A small tool manufacturing firm that has its own sales force selling to the business market. They have now added another product, but it is a consumer product that they can now sell in retail stores, and for which they have no experience- This firm Can Sell the New Added Product through Intermediaries via Buy one get one Free, like Scemes etc or door to door selling through Salesman.

4. A very small manufacturer of fancy textiles has limited knowledge about marketing and distribution- In this situation the fancy textiles manufacturer sale their products throgh direct selling, door to door selling with daily wage workers.

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