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B. Evaluate the business model of Whats App Pay and discuss whether this payment platform would...

B. Evaluate the business model of Whats App Pay and discuss whether this payment platform would work in Pakistan. If not, then recommend changes they would need to make to their model for adaption in Pakistan.(Hint: WeChat - the Shape of Connected China)

subject E commerce

Business   Operations-Management   
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Answer #1

Answer: What’s App payment is a form of e-wallet for making payment transactions, The money can be transferred by the help of UPI ID linked payment, QR code or direct payment transfer to the wallet of contacts. The payment method is quite convenient and easy to use. In a country like What’s App, this is one of the applications which has got more than 80% coverage for people who are having a smartphone. What’s App is the most used messenger service in Pakistan and its reach to the mass of customers is prenominal. The reach of the What’s App will help in success in acceptance of this payment method and therefore it would be successful in Pakistan. The three main factors which will help in making this payment method a success is as below:

  1. The wide geographic and demographic reach of the What’s App.
  2. Highly convenient payment method.
  3. Easy to get the government /regulatory approval.
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