Question

Explain the use of social CRM in sales and marketing activities.

Explain the advantage of using social networks to connect to those with more resources.

Answer 1

Social CRM is used in sales and marketing activities to track the engagement of consumers with the brand on social media platforms. It tracks the conversations and other activities like social media page creation etc.for the brand. It gives idea about the brand followers. Other uses are solving customer problems and sharing feedback with customers on various issues. Social CRM can also be used for idea generation with collecting ideas from customers to improve the services. It also helps in evaluating the success of a marketing response by evaluating their response on social media platforms.

The advantage of using social networks to connect to those with more resources is that it can be shared over social media. Social media helps in sharing images, product details and offers with customers. It is helpful in sharing information and communication with more number of customers.