Question

A good quality output is a key success factor for a company. How do you think quality might help improves a company’s profitability?

Answer 1

Quality helps organisations in adopting premoum pricing mechanisms and implementation of zero defect policy which leads to higher customer sales revenues and higher demand and thus higher profit margins.

Moreover quality ensures customers trust, leads to better customer attractiveness, customers loyalty, lower customer churn, higher market penetration and thus improves profitability in long run as the brand image leads to pull buying behaviour.

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