Question

a study of Controlling Consumers’ Choices through Food Marketing Strategies. please write me a sutable conclusion about digital food marketing, point of purchase marketing, packaging marketing and child-oriented marketing strategies were discussed on terms of their effect on the consumer's preferences. just write me a conclusion that will fit in any report. thanks

Answer 1

Digital food marketing

Point of purchase marketing

Packaging marketing

Child-oriented marketing strategies

Food marketing is not only the involvement of marketing products to the consumers but food marketing is influencing the consumer choices and preferences towards their product. A Child-oriented marketing strategy has a lot of effects because these marketing strategies target children because they get influenced easily. So product placement is done in such a way that children get very easily influenced through the advertising by television, internet, toys, and packaging, etc. Packaging marketing also has an effect on consumer preferences. Most of the products have a bigger market due to the packaging they provide let’s take the example- many children’s gets influenced by the cartoons they see on the TV so the marketers use the packaging strategy to influence the children’s as it is the best way to promote their product to their target consumers because ultimately the product will be consumed by them. Packing is also interrelated to the Point of purchase marketing because if the packaging of the product is eye-catchy and design is extraordinary then it will influence the consumer regarding and the product preference and they then can make the product decision whether to purchase the product or not. All these marketing activities basically takes place when a consumer tries to choose the product and these all activities is defined as a chain because they all are dependent on each other. These procedures are followed before the product reaches the consumer.