Question

marketing management,

chapter number 7 managing small business.

what is the difference between traditional target marketing and the more enhanced discussed?

Answer 1

Here is the difference between traditional target marketing & more enhanced one:

• The more enhanced one has increased the overall efficiency.
• The enhanced one like social media and other target marketing strategy has started giving more information like age, patterns of consumption, interest & values which helps to know that market better.
• The enhanced form of marketing like digital advertising, social media, PR etc have become interactive, personalised & has added a personal touch in the interaction between the brand and the consumer.
• The enhanced marketing has ensured a targeted reach. It helps to design multiple variations for each segment.
• Traditional marketing used to have standard messaging but enhanced marketing helps to make advertising rotational.  It can be controlled depending on a social media platform.
• Even the techniques and format of the enhanced marketing advertisement has advanced a lot. Photo ads, short videos, slideshow, text ads, infographics have all come in the field and area of advertisement because of the internet, mobile and social media.

The new platforms like Facebook, twitter, snapchat, youtube, LinkedIn all are viable advertising channels. The planning of advertisement has to be done wisely and balanced portfolio must be created. Advertisement in the new age has become about community engagement. Through various hashtags, it helps to foster interaction with customers across borders and creates a credible brand image.

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