Question

1a.People interpret new information to fit their existing attitudes, beliefs, and behaviors.

A. True B. False

1b.  Persuasion via the central route is usually permanent and resistant.

A. True B. False

1c. Consumers in a state of low-involvement processing lack both motivation and the ability to process the message.

A. True B. False

1d.Persuasion via the peripheral route is usually not permanent or resistant but can be made stronger through: _______________

A. repetition and supporting arguments

B. clever catch phrases

C. celebrity endorsement

D. hard-sell tactics

1e. Good ad campaigns may be effective from the first exposure.

A. True B.False

Answer 1

Answer 1a : True

Explanation : The vast majority of the exploration because of attitudes on convictions has shown that attitudes congruently affect the recovery, development, and change of convictions, and that factors that expansion striking nature of one's attitude through idea, elaborative handling, or individual significance of the attitude object.

Answer 1b : False

Explanation : Rather than concentrating on the realities and an item's quality, the fringe course depends on relationship with positive attributes, for example, positive feelings and VIP support. For instance, having a famous competitor promote athletic shoes is a typical technique used to urge youthful grown-ups to buy the shoes. This course to demeanor change doesn't require a lot of exertion or data handling. This strategy for persuasion may advance energy toward the message or item, however it commonly brings about less permanent demeanor or conduct change.

Answer 1c : True

Explanation : At the point when a message beneficiary is both propelled to process message content (e.g., because of the individual significance of the message) and can process the substance, the focal course to persuasion is conjectured to happen. These states of inspiration and capacity are said to encourage message-applicable reasoning, initiate intellectual reactions, make changes in psychological structure, and in the end lead to a suffering effect on one's mentalities toward the conveyed subject. Therfore, Consumers in a state of low-involvement processing lack both motivation and the ability to process the message.

Answer 1d :

option A : repetition and supporting arguments

Explanation : Persuasion via the peripheral route is usually not permanent or resistant but can be made stronger through Repetition and supporting arguments.

Answer 1e : True

Explanation : Good ad campaigns may be effective from the first exposure.

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