Question

3. On the market survey, the most important factors to make a high quality results of market survey are population, and sample plan and Size. Please describe about population and types of samples by giving sample one of product/service in markets with demonstrate how many population and sample to do on that marketing research survey. Students can be simulated one of product/service which your team is interesting, and initiate ideas on how to do a research by response all questions above

Answer 1

Assuming service of Telecommunications operator we can choose population described by :

• Urban, semi urban and rural areas
• Age bracket 18 to 60
• SEC A and B
• Minimum graduates in literacy
• Both males and females

Nownthe sample size can be chosen as combination of all within US and taking atleast 1 percent of population from all states who satisfy above criteria

Now conducting snowball sampling, stratified sampling, cluster sampling, random sampling and convenience sampling using mix of quantitative and Qualitative research we can induce right inferences and conclusion about seevice of brand.

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