Question

1. Which of the following best describes Small’s overall marketing channel strategy?

a.The fewer pieces he sells, the more successful he becomes.

b.The fewer channels of distribution he uses, the less successful he becomes.

c.The more pieces he sells, the more successful he becomes.

d.The more his presence on social networking sites, the more successful he becomes.

2. As Geoffrey B. Small wants to open a new store in India, he employs a wholesaler to meet his firm's operating requirements. This type of marketing system is known as _____.

a.a retail cooperative

b.franchising

c.licensing

d.a wholesaler-sponsored voluntary chain

3. When the suppliers of Geoffrey B. Small's clothing attempted to minimize manufacturing costs by using inferior quality fabric, the retailer found it difficult to make better sales due to customer dissatisfaction. This is an example of _____.

a.downstream management

b.backward integration

c.containerization

d.suboptimization

Answer 1

1- The fewer channels of distribution he uses, the less successful he becomes, because it clearly describe small overall marketing channel strategy among all and  Managing distribution channels can be challenging for the most of the companies.

2- d Wholesaler- sponsored voluntary chain because A wholesaler-sponsored vertical system works to unite voluntary chains of stores to vie severally with giant organizations. for instance, Coca-Cola bottler's may be a manufacturer-sponsored distributer.

3- Suboptimization because, Suboptimization could be a term that has been adopted for a standard policy mistake. It refers to the apply of specializing in one element of a complete and creating changes supposed to enhance that one element and ignoring the results on the opposite parts.