Question

You work for SunRize, an organic sports drink company, and you have been asked to do...

You work for SunRize, an organic sports drink company, and you have been asked to do a competitive analysis to see where your company’s product compares to other sports drinks. Choose from the following:

• Gatorade

• 100 Plus

• Revive

• Pocari Sweat Ion Supply Drink

• Red Bull

• Lucozade Sport

Business   Operations-Management   
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Answer #1

In comparison with SunRize, Red Bull will be the company with which the comparison will happen.

SunRize is a company with an organic sports drink suitable for those who show fundamental interest in sports. If we talk about Red Bull, we are all aware of this Austrian based soft drink company, which is used by people in many countries around the world. If the company wants to see the competitive analysis of its company SunRize with Red Bull, then SunRize provides organic quality in their products, which is very beneficial for the sports person's health, and the Red Bull contains various chemicals. He does not give any organic quality in it. SunRize natural sports drink is not well-known by the people showing the price of the product is less, and if we talk about red bull, every person is aware of it around the world, and the rate is quite high compared to other product. So, the company SunRize organic sports drink product provides excellent benefits to the people. Still, the people are not well known, which results in fewer sales of the product than other products in the market.

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