Maslow's hierarchy of needs is a motivational theory in
psychology comprising a five-tier model of human needs, usually
pictured as hierarchical levels within a pyramid. Malow proposed
five level of needs are physiological, safety, social, esteem, and
self-actualization need.
• Psychological needs.
These are the need for survival and include need food and water,
clothing and shelter, overall health, and reproduction. Maslow
states that these basic physiological desires should be addressed
before humans move on to the next level of fulfillment.
How to motivate employees through need theory.
Example:
• Provide them a pleasing and comfortable environment
• Give them “comfortable” remuneration
2. Safety needs - Once an individual’s physiological needs are
satisfied, the needs for security arises.
Example:
• Provide properly defined job descriptions.
• Reduce negative stroking and threatening behavior.
• Guarantee “just” compensation and supportive fringe
adventages.
Social need
After fulfilling physiological and safety needs, the third level of
human need arises is called social need. Social need involves
feelings of belongingness. According to this stage interpersonal
relationships motivates behavior.
Example:
• Provide personal leadership
• Motivate to participate in professional and community
groups
• Provide Compensation on the basis of total performance of
team.
Self-Esteem Needs
The next higher level need need for respect, self-esteem, and
self-confidence. It's the desire to be accepted and valued by
others.
• Participant employees in setting goals and decision-making
processes
• Provide ways and opportunities to display their talents and
skills
• Make opportunities for coaching and development
Use a positive reinforcement program.
Self-Actualization Needs
are the highest level in Maslow's need hierarchy. According to
Maslow this level as the desire to fulfill everything that one can,
to become the most that one can be.
Example,
• Provides opportunities for career-development plan.
• Provide job rotation inorder to broaden experience and
exposure.
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