Explain marketing plan of a fast food industry with harvard style explaination and cite example of...

Explain marketing plan of a fast food industry with harvard style explaination and cite example of Burger Singh an Indian fast food company.Give SWOT analysis of Burger Singh an Indian fast food Burger company with major presence in Delhi NCR. Give data to support your views

Homework Answers

Answer #1

The marketing plan is the program, which is made by an association when it plans to bring another item or advance it in the market. It incorporates all the angles, which can be utilized by an association to draw in its likely clients. It is significant for the organization to build up a viable marketing plan since it fills in as a significant record of the organization. The association, which is thought about here, is Burger Singh, which is an up and coming Fast Food QSR tie coming up in INDIA.

Indian fast-food chain Burger Singh was established in the year 2014 by CEO and organizer Kabir Jeet Singh. Mr. Singh who in 2007 began working low maintenance at a burger outlet in London took in the specialty of exploring different avenues regarding making burgers with desi Taste. The mastery of desi fixings earned him the name Burger Singh-the moniker.

Presently, the organization has gotten effective in the zone of fast-food chains. Organizations confronting exceptional rivalry from numerous contenders, as; McDonald's, Dominos, KFC, Pizza Hut, Taco Bell, Subway Burger King, and so forth. In any case, with the assistance of imaginative marketing techniques, it is fast extending and making a specialty showcase for itself.

Marketing Mix:

Market Mix is the instrument, which incorporates various procedures, which are actualized by an association from the production stage to the promotion phase of a specific product or product extend. It incorporates four systems, product mix, price mix, place mix, and promotion mix. The marketing mix for Burger Singh is given beneath;


Burger Singh is working its business as a snappy fast-food specialist organization and concentrating on cheeseburgers as its essential product. The significant product line of the organization is;

  • Hamburgers
  • French Fries
  • Chicken products
  • Local Drinks-Banta
  • Sides and Dips
  • Combo dinner

Aside from its burger chain, this firm additionally offers other elective products, similar to; chicken and Paneer. It likewise offers various fries, Banta dink and treats Moreover, Burger Singh gives the products as a feast for understudies and worth suppers. In this way, the product scope of the organization is more extensive than some other player in the business it likewise offers different plans on E-requesting.


The valuing methodology of Burger Singh is made based on entrance evaluation. It lessens the prices and expenses of the products. The organization needs to actualize viable valuing systems to recapture benefits. The valuing system of BurgerKing is given beneath;

  • Penetration
  • Market Oriented system

Under its valuing system, Burger Singh is executing the market-situated evaluating strategy that is trailed by rivals in choosing a price and furthermore entrance estimating where to cut rivalry it has placed at the low offering price to catch markets.


The products and administrations of Burger Singh can be profited at its food outlets all over India and furthermore Dubai. It is the segment of the marketing mix that incorporates the place, which the elements used to make exchanges with the clients in the objective market. It is utilizing successful circulation channels. The significant ways, through which the organization, is situating its products, are; like; portable application of the organization, eateries, site of the organization, E-business locales. Individuals can utilize organization versatile application and E-Commerce locales to take a gander at the various coupons for limits and some other extraordinary offers. Likewise, they can place their request on the official site of the organization. By taking the requests from this site, the firm can do the home conveyances. Under this piece of the marketing mix device, Burger Singhmajorly centers around improving the physical presence of its fast-food outlets.


Notwithstanding the above marketing systems, Burger Singh is utilizing some various methodologies to improve the promotion of its products and administrations among its clients. With an information blast, it is anything but difficult to survey the market capability of a place where one needs to open a store. With the nearness of food aggregators like swingy and Zomato, one can without much of a stretch pinpoint the number and the sort of cafés that are accessible in an area. We additionally get financial information about a populace from marketing firm Nielsen, which encourages us to assess and choose the business sectors that we need to enter. E-Marketing has had an incredible impact on the accomplishment of the market execution plans of Burger Singh. It can accumulate information about possible markets and expected clients.

SWOT Analysis:

SWOT analysis is the instrument that is utilized for assessing the outside and inside elements, which may affect the development and achievement of an association in its imminent industry.


Burger Singh is one of the fastest-developing brands in the fast-food industry. As of now, it is one of the most grounded fast-food eateries. Aside from burgers, the organization is utilizing an expanded item extend, similar to; French fries, chicken and paneer things, drinks, treats. Like McDonald's, this association is similarly solid as far as marking. The spots, where it has its outlets, it is very notable to catch the crowds through its publicizing and marketing forms. Over 60% of the outlets of Burger Singh are controlled by a franchisee. This methodology has helped the organization is concentrating on including advancement menus every once in a while instead of considering the assets and financing alternatives. These strengths of the organization are increasing the value of the organization's procedures and activities.

For quality, the organization has a solid brand and item portfolio. Their items are separated from different items. Burger Singh has the biggest Franchisee arrange over the Delhi-NCR showcase locally. Hence, the client, provider, and lenders are depending on them. Moreover, they can deliver new thoughts in their items continually. Their item menu is very fascinating and extraordinary and exceptionally infectious for adolescents like the – United States of Punjab Chicken Burger, Amritsar-Murg Makani Burger, Patiala Shahi Burger, BantaDrink, there evaluating is additionally astounding. They are selling burgers at expendable costs beginning from Rs20 onwards. They have tied up with Zomato and Swiggy in expanding their piece of the overall industry. These E-Commerce Marketing Strategies are a tremendous hit in the advanced universe of innovation. Burger Singh has utilized it for its potential benefit as understudies and the youthful age being Tech sharp favor requesting on mobiles consistently.


Different firms can duplicate the items and they can likewise offer better burgers. Because of expanded wellbeing awareness in the individuals, there is a decrease in the utilization of burgers and other fast food items.

Another shortcoming of Burger Singh is that it is too little an organization when contrasted with McDonald's and Burger King. It needs capital and funds to coordinate these huge players. In spite of the fact that it has infiltrated the Delhi NCR advertise it has far to go to turn into a large scale brand. It can't spend a lot on promotion additionally as these players do. Neither one of them can open large outlets like McDonald's and Burger King. Organizing Funding is a shortcoming however it has been to some degree arranged by Private Equity speculation.


The tremendous Business extension is one of the significant opportunities, which Burger Singh may have in this serious business condition. The organization can extend its business in the developing markets and new markets where the huge players can reach because of its limited taste and make. - fixings it employs. What's more, the organization can present another food section with sound food items and natural product squeezes and shakes.

The ongoing shut down of McDonald's eateries in North India has ended up being helpful for other burger cafés. As per an ongoing proclamation shared by Indianised burger chain Burger Singh, the homegrown burger brand has grown up to 36 percent at the vast majority of the outlets found nearer to McDonald's.

The QSR chain has seen a normal of around 27 percent expansion in the general deal after the burger mammoth McDonald's shut its outlet in North and East India for restoration. Burger Singh additionally did forceful publicizing and advancements to draw this development and new clients. The organization recruited a comedian like an advertiser to hand over Burger Singh card to individuals around McDonald's which looked practically like the McDonald's jokester.


In the fast-food industry, one of the significant threats is an extraordinary rivalry. Burger Singh faces wild rivalry from various residential and global players in the business. A few models are, for example, KFC, Dominos, McDonald's, Subway Burger King, Bur flame broil to give some examples. Also, the administration is advancing wellbeing mindfulness by actualizing different projects, with the goal that individuals like to eat food items, which doesn't influence their wellbeing. Aside from this, an expansion in the costs of crude materials may affect the business activities of Burger Singh. The danger to the organization is the episode of Foodborne Illnesses. It might cause the shopper not dependable on their food. In addition, serious markets influence their presence in business. The expenses of food are ascending higher than standard expansion and because of the loss of some benefit.

In this manner, the marketing plan of Burger Singh incorporates all the related parts of the organization, which are utilized by the association in moving toward the greatest client base expanding its piece of the overall industry. Despite the fact that Burger Singh has built up itself in the fast-food industry, still it needs to experiment and creative to upgrade its business tasks. Notwithstanding market infiltration, the organization should concentrate on product development moreover. The above report incorporates all the necessary parts of the marketing plan of Burger Singh, for example, marketing techniques, target showcase, destinations, and so forth. SWOT analysis of the organization.

Burger Singh centers around its organization procedure analysis and its exhibition inside the fast-food administration eatery industry. Subsequently, the organization faces endless interior and outer issues in ecological analysis, which will impact their business tasks which is unmistakable in the business analysis. In this way, Burger Singh recognizes its organization's strengths, weaknesses, opportunities, and threats in three partner gatherings. Subsequently, every angle influencing Burger Singh is then applied to a SWOT analysis to perceive the organization's most grounded qualities and regions needing improvement to set up the company's accomplishment of steadily increment the investor esteem. Plus, in applying the swot analysis is basic that help the organization to limit and stay away from weaknesses and threats. The weaknesses in the organization must be examined so as to transform them into strengths part. Correspondingly, in a reverse way around the threats ought to be changed into opportunities.

Along these lines, the two strengths and opportunities will be coordinated to upgrade the organization's potential to achieve objectives in the fast-food industry. In spite of the fact that it has far to go, Burger Singh has made a business opportunity for itself and is digging in for the long haul.

Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
The fast food industry is an example of which competitive structure? Thoroughly explain your answer
The fast food industry is an example of which competitive structure? Thoroughly explain your answer
      MK Restaurant: Branding of Thai-Style Hotpot The restaurant industry is one of the most...
      MK Restaurant: Branding of Thai-Style Hotpot The restaurant industry is one of the most competitive in Thailand. With a large number of players ranging from restaurants in five-star hotels, global fast-food chains to small stalls along the streets and everything in between, the Thais are spoiled for choice. In addition, as the world becomes globalized, consumers are familiar with international dishes and would not hesitate to try new offerings from the other side of the globe. As a...
Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 % . SEGMENTATION...
Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 % . SEGMENTATION AND TARGET MARKET The consumer market amounts to a total of 6.3 billion people, and thus there is great demand for an enormous variety of goods and services, especially as consumers differ from one another in that of age, gender, income, education level, and tastes (Saeidinia et al.,2012) Actually, every individual is a potential customer for Coca-Cola Company. The primary target is on the...
Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 % . CHALLENGES...
Note:  100% plagiarism in the above paragraph please remove the plagiarism less than 15 % . CHALLENGES / OPPORTUNITIES One of the major challenges is to change the people’s perspective of PepsiCo as an unhealthy soft drink producer. Due to the link of soft drinks to obesity and diabetes, the new CEO wants to reinvent Pepsi as a healthy food producer rather than a snacks producer. Although this is a good plan for the PepsiCo to consider, people who are used...
Asia’s e-commerce landscape has been booming in recent years. The swift adoption of smartphones and greater...
Asia’s e-commerce landscape has been booming in recent years. The swift adoption of smartphones and greater access to the internet has allowed consumers in the region to be a major force in the global digital economy. The expansion looks set to continue at a rapid pace. According to a November 2018 report by Fitch Solutions, e-commerce sales in the region are forecast to increase by 14.2% this year, with an estimated average annual increase of 14% over the medium term...
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question