From Saudi market, select one of the following companies ( Saudi
Telecom Company, Albaik Fast Food Restaurants Company or Almarai
Company) and wishing to go globaly based on the following
questions.
Note : please use your own words and do not copy from the
internet.
Questions:
1. What variables need to be considered while
developing a list of potential countries?
2. Describe the four steps a firm should take when it
is considering going global.
3. Discuss at least three challenges that a company may
face in the early period of expansion.
4. Describe the three main categories of market entry
strategies.
5. The choice of the company and the selection of
countries must be based on referenced information. (Why did you
select the country and the company?)
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