High image rating can be achieved by demonstrating high standards for style and quality. The company can achieve such goals by taking recognizable steps in improving style and quality. It will create awareness in customers and help in expansion of market share. A strong brand reputation in industry is created over a period of consistent performance. Positive feedback from industry experts and consumers helps in building the brand reputation. If the company has taken corporate social responsibilities and has community support, its reputation will be strong in the industry for taking positive steps for benefits of the community and industry.
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