Question

The highly dynamic market environment is not only a challenge, but also an opportunity for enterprise. Describe the challenges faced by fast growing enterprise in internet industry (Alibaba) and traditional enterprise (Haier Group) during this pandemic Covid -19. How can the enterprises cope with these environment changes and turn into opportunity?

Answer 1

Answer:

The internet company is facing the challenges of delivering the products to the customers as during the pandemic situation borders are locked and even the delivery agents and the companies are not allowed to operate during the pandemic situation by the government of the country and that of the cross border country. For traditional companies such as Haier, customers are not able to visit the physical distribution centres of the company as a result of which its sales have seen a downward trend.

Both of these organisations can turn these environment changes into an opportunity by increasing their pre order bookings. These companies can offer certain discount to the customers by providing them an offer to book the product during the pandemic situation at the lower cost and get them delivered after lockdown by the government is lifted up. This will enhance the sales of the company.