"Strategy has two major dimensions: positioning for the present and adapting to the future" (Grant & Jordan, 2015, p. 170). In adapting to strategic change, structures, systems, and culture are the most stable parameters of an organizational design and those that are malleable in crafting a strategic change.
For this discussion, consider changing one or more of these elements to address critical strategic issues you have identified for Amazon. Then, craft a strategic recommendation that Amazon could realize in no more than six months.
One of the critical strategic issue faced by Amazon is its pricing strategy. Amazon is keeping the price of the products offered by it so low that it has accumulated huge loss in its books.It is building warehouses and distribution centers and expanding the subscription base.To resolve this strategic issue Amazon has to reconsider the pricing strategy it is folowing so that the razor thin margin of revenue it is collecting can be offshoot and losses can be minimized.Amazon should craft a strategy so that it can minimize the loss it is incurring at present. Amazon can do so by increasing price slowly and gradually.
Get Answers For Free
Most questions answered within 1 hours.