Question

Global Analysis Research Brazil

1-what do you think would be a good option for Hershey to enter. by culture, identify the following:

2- Etiquette & Protocols

3- Business culture & ease of entry

Answer 1

Brazil is an economic superhouse and to penetrate its marjet Hershey, should enter the Brazilian Market.It has significant number of potential customers and disposable income for the citizen so that they can afford it and reiceive it in a positive note. The following business culture and etiqueete & protocol shouldbe followed by Hershey

-Schedule a meeting atleast before 2 to 3 weeks in advance.

-Brazilain doesnot consider such personal space unlike USA, so greetings before meeting should be a formal business one like handshaking.

-Meetings  are held in more casual settings, such as a cafe or restaurant in early morning or late afternoon.

-Conversation should start with casual one and then should jump to businessrelated.

- Relationships are more important than a legal document in business

-Doing business with Brazilians requires face to face communication. You will be able to do only limited business by phone, fax or e-mai