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List one major characteristic of each of the following ethnic groups in the U.S.: (1) Hispanics,...

List one major characteristic of each of the following ethnic groups in the U.S.: (1) Hispanics, (2) African Americans, (3) Asian Americans. Explain how the characteristics of each of these groups affect their consumption behaviors.

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Answer #1

Hispanic American is the fastest growing demographics in US.IT CREATES OPPURTUNITIES FOR NICHE MARKETS. They tend to be young, and live in large, traditional, married-with-children families, with lots of participation from grandparents. They take into consideration price, value and quality. High quality fruits and vegetables, and meats and poultry are important to Hispanic families.

African Americans often buy premium brands to make a statement about them in society. They pay more attention to how they are being represented in ads.

Asian Americans population is growing, affluent, well-educated, geographically-concentrated, family-focused and technologically savvy. They visit more computer and consumer electronics websites .they tends to purchase more online.

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