Question

Research a specific situation which occurred at a company in which communication was handled either very well or very poorly. You can select any company from any time frame and any situation which serves as a prime example of how communication should or should not be handled in business. The situation can involve communication between management, employees, customers, or clients.

Although it is not required, it is recommended to run your topic selection through the instructor to ensure your presentation is on the right track.

Prepare a slide show presentation and references page about the communication situation you have selected. A communication situation within a business can include, but is not limited to, any of the following:

An advertising campaign

A social media occurrence

An email

A phone call

A written letter

A memo

A series of instant or text messages

A radio or television commercial

A billboard ad

A public speech from a company representative

A wiki or blog

REQUIRED PRESENTATION COMPONENTS

Introduce the company and setting

Give the background on what lead to the situation

Discuss the details of what happened in the situation

Discuss how the company reacted to the situation

Discuss how the public reacted to the situation (if applicable)

If you are presenting on a well-handled situation:

Explore and discuss how the communication was handled well and what the consequences were

Identify three concepts you learned in this class and explain how the company applied those concepts in this situation

If you are presenting on a poorly-handled situation:

Explore and discuss how the communication was handled poorly and what the consequences were

Identify three concepts you learned in this class and explain how the company should have applied those concepts in this situation to have handled it better

The presentation slides should adhere to the concepts discussed in the lesson on business presentations on how to correctly design and format slides. The slides should meet the following guidelines:

Consistent background

Consistent font colors and sizes

Effective, high contrast colors between text and background

Bullet-point phrases

Simplified headings

Clear, concise language

Only three to five points per slide

Discussion notes in the "notes" section on each slide

Correct grammar and spelling

Answer 1

Company- Shoppers’ Stop

Product Mix-

Advertising-

Logo-

Promotions-

Events –

• Parikrama: Festival celebrating Indian tradition and culture, which not only serves to bring the consumers closer to culture, but also provides a platform to promote upcoming artisans from remote and rural areas giving them an opportunity to showcase their art and craft at Shoppers? Stop

Celebrity Engagements-

• Shruti Hassan- present the ‘Haute Curry’ Summer 2014 Collection by Shoppers Stop
• Shraddha Kapoor's debut as a designer of clothing line Imara, a set of affordable designs available at SS since Feb 2015

Blog Marketing-

• SS partnered with Indiblogger, to launch ‘The Perfect Festive Look’ blogging contest, which is more about pictures than about words. Once has to put together an apparel and accessorize it to bring together the perfect festive look for the season. The most stylish looks will win gift vouchers