Question

Each of the following is a useful outcome of utilizing a perceptual map for product or brand positioning with one exception. Which one thing from the list below does a perceptual map not do?

Question 12 options:

A)	A perceptual map allows a marketer to identify “white space” or gaps of product or brand positioning opportunities in the marketplace.

B)	A perceptual map allows a marketer to assess competitor reaction to the firm’s initial positioning efforts.

C)	A perceptual map visually presents both positioning and repositioning options.

D)	A perceptual map visually presents perceived similarities between the firm’s product or brand and that of competitors.

E)	Utilizing a perceptual map accomplishes all of these things.

Answer 1

E) All of the above are true

It helps identify the potential areas of development for the marketer. It helps to analyze the area he is lacking at.

It even helps analyze that what is the competitor's reaction to any change in the product. This helps analyze the strength of the competitor.

It provides the scope of correction and helps the firm identify where it wants to position itself.

It helps to differentiate the firm's product with that of the competitor.