Question

A company that has no money to spend on marketing would probably be best advised to try their luck, at least initially, with what form of promotion?

Question 15 options:

A)	advertising

B)	personal selling

C)	sales promotion

D)

publicity

E)	all forms simultaneously

Answer 1

The correct answer is option B.

Marketing is nothing but promoting a product or services or brand. It is the process by which value is created and needs, wants and desires of customers are fulfilled. So it is not just about selling and advertising. Advertising, sales promotion and publicity are part of marketing activities.

Personal selling refers to the process in which sales force is responsible for selling the products to the customers after meeting them face-to-face. So the main responsibility of the seller is to promote the product.