Question

Plastic versus glass was an important question. Honest Tea took seriously the mantra

of "reduce, reuse, and recycle" and used glass when they first launched. They knew the natural

foods channel expected glass, but it is also a very sustainable material. The subsequent design

of the plastic bottle that made it an additional 22 percent lighter is best described as an excellent

example of ________. (2 points)

A) product differentiation

B) excellent leadership

C) corporate social responsibility

D) increased distribution channels

E) lean production advantage

Bonus) Honest Tea's core competence and competitive edge over its competitors, can best be

described as ________. (2 points)

A) quality organic and natural teas

B) unique plastic bottle and lean production process

C) customer service

D) low cost

E) global distribution

Answer 1

The answer to the following questions:-

1. A. Product differentiation: being plastic in material and lighter in weight, the product is differentiated from the products by the competition.

2. B. Unique plastic bottle and lean production process: this is their advantage, they use lean methodology in their production process to procure plastic bottle. Which provifses product differentiation.

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