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Why was it unethical for Proctor & Gamble to use dumpster diving as a means to...

Why was it unethical for Proctor & Gamble to use dumpster diving as a means to gather information about Unilever?

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Answer #1

Why was it unethical for Proctor & Gamble to use dumpster diving as a means to gather information about Unilever?

  • Procter & Gamble has engaged in a corporate espionage program against Unilever in its hair care business that even the company itself admits spun out of control.
  • Though P&G claimed it did not break any laws but the spying activities undertaken by a "corporate intelligence" company that was hired by P&G violated strict guidelines regarding business policies
  • P&G has confirmed that at least one competitive intelligence company it hired engaged in dumpster diving to find information on rival Unilever's hair-care business
  • The competitive intelligence operatives told Unilever employees that they were market analysts in a further effort to gather information.
  • Hence this is against ethics and against company's values
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