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do small companies that manufacture only a small handful of products need to be concerned with...

do small companies that manufacture only a small handful of products need to be concerned with product positioning? discuss.....

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Yes, small companies that manufacture only a small handful of products need to be concerned with product positioning. As, they have to sell all their products and should give equal focus on all the products they manufacture and can’t position specific product as the major one. Plus, the product positioning by small companies are usually weaker in comparison to the larger companies who manufacture similar products, which is one of the biggest reasons for small companies to be concerned with product positioning.

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