Question

1. How are ads sold via Google search superior to conventional advertising media such as TV, radio, billboard, print, and yellow pages? Consider factors like the available inventory of space to run ads, the cost to run ads, the cost to acquire new advertisers, and the appeal among advertisers.

Answer 1

The primary factor that makes the advertisements sold via Google search superior to conventional advertising media such as TV, radio, billboard, print and yellow pages is the cost because advertisements online today are far cheaper than that offline because of obvious reasons as in conventional method of advertisements the cost of creating the plan, idea and implementing the same is higher than that off online and the online way of advertisements possess advantages as well, like:

1. Convenient as it can done from any where and everywhere and the customers can also access the same.

2. Cheaper than the conventional way.

3. Probability of attracting customer is more because the target audience is huge

4. This is the future of advertising and with time this will be the only channel of advertisement.