Investigate Google+. Are you a Google+ user? Why or why not? What will it take for Google+ to attract users and usage? Compared with rivals, how has the service performed? What advantages does Google have that it can leverage with Google+? What competitive advantages do rivals have over Google?
Yes, I am a Google+ user. The reason being is that I am a social media freak and have account on all the major social media platforms. The biggest thing which attracts the user towards Google+ is that it is a platform given by Google. Compared to its rivals, the services of Google+ has performed not well, as Facebook, Twitter and Instagram have grown significantly in comparison of Google+. The biggest advantage which Google have that it can leverage with Google+ is that along with various services it provides a social media platform to its users to communicate and engage. In regards to Google+, rivals have competitive advantages like user friendly features and a broader platform for users to engage.
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