Question

Can you please write about the macroenvironment of Turkey by using PESTEL analysis (Political, Legal, Social, Cultural, Economical, Technological)?

(you can consider that you are making an analysis of an existing product and a proposal for the expansion of that product into an existing foreign country that does not currently have the specific product/brand.)

Answer 1

For understanding the Macro environment after the I have conducted PEST analysis on turkish marble industry which has no specific brand butter passive analysis of the marble industry in Turkey.

Turkish marble industry is one of the biggest Marble Industries in the world and very famous for its quality marble. It has several regions where the marble is extracted from earth and sold inside Turkey as well as to the different parts of the globe.

Pestle analysis of automobile industry of Turkey is as follows.

Political
Politically Turkish marble has always been a center of different political issues. While having difficulties in exporting as well as ever changing laws regarding the export as well as mining of the marble inside Turkey is the biggest issue. Turkish marble has always been exported to the different countries. Turkey has developed very good relations with other countries in terms of export in as well as in 14 different materials to the country. Turkish marble is one of the main sources of stone industry of Turkey to obtain the maximum revenue.

Economical
Economically, turkish has been contributing in the economy of Turkey at a large margin. While Turkish marble is exported to different countries and mainly china is the biggest importer of the Turkish marble. It has been gradually growing since last few decades. As most of the part of the world has known the value of Turkish marble as well as the uniqueness of The Turkish marble is also considered as one of the most qualitative Marbles available in the market, sales and overall revenue generation from the marble industry has been very huge and hard extreme impact on the economy of Turkey.

Social
Turkish marble has always been considered as a symbol of luxury and mostly imported to different parts of the countries. Socially turkish marble industry has been considered as an Elite last industry with high amount of returns in terms of investment. Turkish marble has been trending in different parts of the globe and also have verified effect on the social Trends.

Technological
Technologically turkish marble has been has been growing as influence of the social media as well as different aspect of advertisement over the Digital Network has increased. Turkish marble is advertised as a lavish product. Technological advancement in equipments for extracting the marble has also played an important role in increasing the overall revenue generation from the same industry.

Legal
Turkish marble has been always in light for several issues regarding the labour as well as low wages. illegally occupied means and illegal excavation is also a very big part of the specific industry. Different implications of bad export practices have also been induced into the industry and this is specific issue has created and enforcement over legal aspects of the marble Mining industry in Turkey.

Environmental
Turkish marble Mining industry has been very responsible for increasing the overall pollution in Turkey. These specific mining directly create large amount of dust and which is directly mixed into the environment and their creates huge amount of dust pollution. As this industry is directly based on the stones there is no need of recycling the specific product and most of the times the products are recycled as terms of aggregate in which each and every segment of extraction is used.