With the time, Adidas has faced many changes in Organizational culture and workforce strategy by understanding the importance of dynamic business changes and employee engagement. Adidas focused more on employee experience by knowing the fact that right people for right roles in the organization. And this is achieved by employee or talent retention, having role models, new or varied perspectives and positive environment to attract employees. Thus, introduced diversity at workplace. And to measure the employee experience at workplace, Adidas conducts employee surveys. Hence, Adidas understood that the with time, business strategy should be modified to remain competitive in the market and to fulfill this it is important to have diverse set of workforces.
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