Question

Consider the print ad for the Isle of Capri Casino, in which the copy reads, "Isle...

Consider the print ad for the Isle of Capri Casino, in which the copy reads, "Isle have fun. Isle get lucky. Isle get rich." Explain how this ad could increase memory of the casino's name.

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Answer #1

When the punch-lines of the advertisements are attractive for whatever reason, then such lines are usually on the top of our minds. Similarly, when those punch-lines bear the name of the Product’s brand, then the brand them becomes all the more memorable to us. Otherwise, it may so happen that the consumers are driven by the Advertisement’s concept but can only recall the product and not the brand. To avoid such a case where the product becomes larger than the brand offering the same, leading in confusion of sale of the actual product, Isle of Capri Casino’s ad rather made a definite approach by repeating the brand’s name thrice in the punch-line so that it is difficult to separate the punch-line from its brand identity. Hence, such a print ad could increase memory of the casino’s name.

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