Question

Consider the print ad for the Isle of Capri Casino, in which the copy reads, "Isle...

Consider the print ad for the Isle of Capri Casino, in which the copy reads, "Isle have fun. Isle get lucky. Isle get rich." Explain how this ad could increase memory of the casino's name.

Business   Operations-Management   
0 0
Add a commentTranscribed image text
Next >

Homework Answers

Answer #1

When the punch-lines of the advertisements are attractive for whatever reason, then such lines are usually on the top of our minds. Similarly, when those punch-lines bear the name of the Product’s brand, then the brand them becomes all the more memorable to us. Otherwise, it may so happen that the consumers are driven by the Advertisement’s concept but can only recall the product and not the brand. To avoid such a case where the product becomes larger than the brand offering the same, leading in confusion of sale of the actual product, Isle of Capri Casino’s ad rather made a definite approach by repeating the brand’s name thrice in the punch-line so that it is difficult to separate the punch-line from its brand identity. Hence, such a print ad could increase memory of the casino’s name.

0 0
Know the answer?
Your Answer:

Post as a guest

Your Name:

What's your source?

Earn Coins

Coins can be redeemed for fabulous gifts.

Log In

Sign Up

Not the answer you're looking for?
Ask your own homework help question
Similar Questions
Consider this regression equation: revenues = b0 + b1(ad spending) + Error Which is most likely...
Consider this regression equation: revenues = b0 + b1(ad spending) + Error Which is most likely to be false? Select one: a. If the slope of b1 is positive, then ad spending goes up as revenues increase. b. If the slope of b1 is 0, then ad spending does not increase or decrease as revenues increase. c. If the slope of b1 is negative, then ad spending goes down as revenues decrease. d. If the slope of b1 is 0,...
Consider you have opened MS Word to write your assignment in File1, you write your name...
Consider you have opened MS Word to write your assignment in File1, you write your name and registration no. and now to copy questions you need to open Question File to copy questions from that file in to File 1. After copying Questions you have started typing answers. After completing the assignment File 1, you wants to print the document for which you need communication service routine as well. Considering the above scenario, is there any interrupts/system calls occurred? If...
AD Printers Pte Ltd (“AD” or the “Company”) is a company manufacturing and selling 3-D printers....
AD Printers Pte Ltd (“AD” or the “Company”) is a company manufacturing and selling 3-D printers. Bernard is the Sales Director of AD and was specifically instructed by the Chief Executive Officer of AD to achieve S$1 million in sales per year. At a recent networking event that he organised to meet potential customers, Bernard spoke with Charrie and Diana who were looking to purchase a 3-D printer. Charrie had never purchased anything from AD before, and was concerned that...
1. Should content providers and advertisers panic because of ad blocking technology, or will consumers figure...
1. Should content providers and advertisers panic because of ad blocking technology, or will consumers figure out that the internet will collapse without advertising revenue? With the rise of Adblockers becoming more significant in everyday use content providers are understandably going to become panicked. From the webpage ‘Native Advertising Institute they explain just how much the use of Adblockers has increased. “eMarketer predicts 1 of every 3 Internet users will use ad blockers by 2017, more than twice the 15%...
Consider the following situation: Kelly Sanders owns Verve, a high fashion boutique retailing in exclusive clothes,...
Consider the following situation: Kelly Sanders owns Verve, a high fashion boutique retailing in exclusive clothes, jewelry, and other accessories. Verve also sells a select range of bags and shoes. Kelly had to work very hard to find a niche among its elite clients. Earlier, she used to have a personal rapport with each client, knew their taste, their shopping history at Verve, and so on. However, the clientele of Verve has grown so large that Kelly is finding it...
Please can someone summarize the content below? Thank you. Medications Work Differently In Older Adults Print...
Please can someone summarize the content below? Thank you. Medications Work Differently In Older Adults Print FacebookTwitterLinkedInEmail Medication dose, as well as information about the effectiveness and side effects of medication, are generally determined by studies done in relatively young, healthy people. This information may not apply to older adults, because our bodies and how we process medications change with age. As we get older, our bodies react to drugs differently than when we were younger. The aging process, along...
Consider the 12 logical fallacies listed in your textbook. Which fallacy applies to each of the...
Consider the 12 logical fallacies listed in your textbook. Which fallacy applies to each of the following statements? You do not need to explain your answer. a) "The Bible is wrong because it's so old. We need to rely on new information." b) "During COVID-19, it is important to trust expert sources, such as the World Health Organization and the Canada Public Health Officer." c) "Marriage has always been between one man and one woman. Therefore, we should not engage...
Reading Assignment Read the recommended book for this course, The Power of Habit by Charles Duhigg....
Reading Assignment Read the recommended book for this course, The Power of Habit by Charles Duhigg. Answer the following questions. Briefly describe how a habit is formed. Do not just list. Describe. There are the 3 main steps that need to be identified The Habits of Individuals The habits of successful organizations THe habits of societies . Explain each one and how the loop works. You will also need to identify the 4th step which is vitally important in having...
Nested Loops Problem 3 Write a function called makesentence() that has three parameters: nouns, verbs, and...
Nested Loops Problem 3 Write a function called makesentence() that has three parameters: nouns, verbs, and gerunds. Each parameter is a list of strings, where nouns list has noun strings (such as 'homework'), verbs list has veb strings (such as 'enjoy'), and gerunds list has gerund strings (those -ing words, such as 'studying'). The function will go through all these lists in a systematic fashion to create a list of all possible sentences that use all the noun, verb, and...
CA18-5 Recognition of Revenue from Subscriptions (Cutting Edge) is a monthly magazine that has been on...
CA18-5 Recognition of Revenue from Subscriptions (Cutting Edge) is a monthly magazine that has been on the market for 18 months. It currently has circulation of 1.4 million copies. Negotiations are underway to obtain a bank loan in order to update the magazine’s facilities. They are producing close to capacity and expect to grow at an average of 20% per year over the next 3 years. After reviewing the financial statements of Cutting Edge, Andy Rich, the Bank Loan Officer,...
ADVERTISEMENT
Need Online Homework Help?

Get Answers For Free
Most questions answered within 1 hours.

Ask a Question
ADVERTISEMENT