Question

An orange grower sponsors an advertising campaign that stresses the nutritional advantages of regularly consuming some form of orange juice. What kind of need recognition is that grower trying to draw out of consumers? What consumer states will the campaign need to change?

Answer 1

Q1. The grower is trying to draw the Need of Healthy life out of Consumers.

Q2. yes the campaign needs to change according to the need and taste of different segment like Kids, adults , different Countries consumers by launching new product

Example: In summers the ready to drink Orange juices should be available to quinch the thirst while you are out of home. In india The Nutritional Beverages are at growing stage products like sugar free Orange juices for Diabetics etc.