Question

If you had a business today would you invest in the BOP market? Why or Why not?

Answer 1

Explanation:

Yes, if I would have business, surely I would invest in Bottom of pyramid market, since its cause is social and to improve the market for the large populated 4 billion market. It needs time to understand the demand of the customer and this will require investment in this business but at the end all that investment will benefit to investor. With all the effort in bop market it will change the scenario for that economy in whole. Big companies can take help from the small producers and strengthen their grip in this market to make a difference among low income customers. In particular country company should have to establish its office and work so that you can be in contact of market easily.