Question

What is mass customization in the context of design of goods, services, and processes? Identify and discuss the two primary ways mass customization can be achieved.

Answer 1

Mass customization in the context of design of goods, services, and processes refers to the changes made to satisfy a specific group of consumers. The changes can be big or even small. The two primary ways mass customization can be achieved are:

1. Collaborative Customization: In this way, the company has to discuss with the clients and help them in recognizing that what actually is needed for them and then ensure that products get customized as per the guidelines.
2. Cosmetic Customization: in this way, the company shares a standard product differently to various different groups of the clients. Under this, the product remains the same but the packaging is done differently to suit different kinds of customers.