Question

5-

What makes market segmentation an important variable in strategy implementation?

Select one:

a. It allows a small firm to compete successfully with a large firm.

b. All of these

c. Market segmentation decisions directly affect marketing mix variables.

d. New or improved market-segmentation approaches are required for the successful execution of market development & market penetration.

e. It allows a firm to operate with limited resources.

6-

If a firm incurs a loss during a particular year, or if the firm paid out more in dividends than it had in net income, what happens to the retained earnings (RE) amount?

Select one:

a. It is unchanged.

b. It doubles.

c. It cannot be determined from the information given.

d. It decreases.

e. It increases.

7-

The first step in performing projected financial analysis is to

Select one:

a. prepare the projected balance sheet.

b. forecast sales as accurately as possible.

c. calculate the projected net income.

d. take an inventory of goods.

e. estimate increases in debt.

8-

Which variable would be considered part of the "product" element of the marketing mix?

Select one:

a. Inventory levels and location

b. Packaging

c. Payment terms

d. Advertising

e. Publicity

Answer 1

5. b. All of these

All of the given options are important variables of market segmentation which make it in strategy implementation.

6. d. It decreases.

In such a scenario, the retained earnings amount decreases.

7. b. forecast sales as accurately as possible.

Out of six steps in performing projected financial analysis, forecast sales as accurately as possible is the first step.

8. b. Packaging

Its packaging which would be considered as a part of the "product" element of the marketing mix.