Outline the types of costs that would be included in the total cost of ownership of an electronic commerce implementation. Explain why more businesses are using measures such as return on investment in the second wave of electronic commerce than in the first wave. E BUSINESS TECHNOLOGY
Total cost of ownership includes:
Wave-2 consists of:
Emerging websites like MySpace (2003) and Facebook (2006), Twitter, You tube etc, which has made Social shopping platforms began to emerge; product sharing and social engagement activities growing among people like anything before. Blogging also came into being during this wave, produced Influences writing experiences with products. Technology Web 2.0 improved abilities to manage large global crowds with similar interests, across international internet traffic, which was at boom these days. Hence, companies feel that utilizing this market trend with right technology/ social platforms and tools, like SEO, SEM, they will be able to draw more incoming traffic to their websites, engage more and more prospects and suspects to be their more customers, educating about the product and luring them to buy, share their buying experience and product usage and influence others’ to buy too, thus becoming not only loyal customers but also brand advocates.
Above resulted in share of wallet of each customer buying, increase in share of category of customer buying, more retention of customer, better Net promoter Score for the ecommerce companies, providing better Earnings per Share to investors and stockholders. This further drove more investors, financers, Mergers and acquisitions of tech enabled companies to grow as a larger fish in the market.
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