Question

What type of emotion is being elicited by a spa. Explain using the 2 dimention of Mehrabian -Russell framework ( stimulus organism response) subject: service marketing

Answer 1

The Mehrabian-Russell model of environmental influence in the spa makes use of pleasure, Arousal factor. The model is used for physical ret IL environment effectively (Donovan and Rossiter, 1982; Bellizzi and Hite, 1992)
The study shows model application in concrete context.

It uses attributes of affective states of consumers. The design variables including store atmospherics in the case of spa elicits emotions
In this case perceived aesthetics is used as an important aspect.
The ideal atmospheric service environment at spa elicits emotion of pleasure and satisfaction. It elicits emotions of happiness, fulfillment, Arousal and high intensity feelings