Question

" what purpose does a service scape that ikea serve ( value , differentiation , facilitating ) subject: service marketing

Answer 1

Value - A service scape communicates the value of the services to the customer. It acts as an external packaging of the services provided. Service scape acts as the driver of customer experience and hence governs the value perceived by the customers

Differentiation – Service scape can also be used as a differentiator. The environment in which service is provided can be designed to best suit the target customer segment

Facilitator – Service scape facilitates the performance of persons in the environment. A proper setting will facilitate efficient flow of processes that have been planned to deliver the service to the customer