Question

Define customers purchasing decisions in a nostalgic candy store?

Define customers purchasing decisions in a nostalgic candy store?

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Answer #1

Consumers purchasing decisions in a nostalgic candy store goes through various stages before the final decision is made. Firstly a consumer discovers a need for a product like nostalgic candies which are low cost food items so some time the consumer takes purchasing decision due to temptation for them. Sometime they find the packing of the product very attractive or sometime the kids force them to buy, sometime they but it to gift somebody. These processes are low involvement purchases as the cost of product is low so generally consumers do not think much before taking a purchasing decision and small things can triggers a purchasing decision.

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