Question

How would you determine if a firm has too many brands? Based on your criteria, name a firm with too many brands.

Answer 1

It is very simple to determine if a firm has too many brands because it will be selling different products under different brand names. Each product will come under a different brand and the firm will act as a parent company for all the brands. The firm will manufacture all the product and provide the label of different brands and the market will also get used to this strategy. The firm will also follow a different strategy when they want to sell different brands under the same parent company name. The big portfolio of brands will make the company choose a multi-branded approach in their business.

The best example of a firm with too many brands is Procter and Gamble. It has a total of almost 70 different brands.